Rovio, the company behind the cash cow that is Angry Birds, has announced that they are working on an in-app payment system for selling new content without the use of third party software. It seems that Rovio wants to cut out the middle man, which is a pretty intelligent move on their part.
Furthermore, the system would also feature a system for carriers to retrieve a piece of the action as well, perhaps for allowing Rovio to charge the payments directly to the users wireless bill?
This will certainly be an interesting development to follow, and given how insanely popular the game has become, Rovio is poised to make a pretty hefty profit for selling additional content in this way.
[via Engadget]
