When the Galaxy Note Edge was announced in September, Samsung selected Japan as the market to see the device first. The technology used for the curved edge of the display was already present in Japan; therefore, Samsung viewed the country as a good starting point for the Galaxy Note Edge. Once everything was up and running in Japan, the device was launched in additional markets. Unfortunately, nothing seems to be paying off for Samsung in Japan as the company is reportedly considering leaving the removal of its smartphones from Japan.
As of December 2014, Samsung holds a mere 4% of the Japanese smartphone market share. It places Samsung in sixth place behind companies such as Apple, Sony, and Sharp. Fourth months after launching, Samsung sold less than 100,000 units of the Galaxy Note Edge. The reason for the other companies, aside from Apple, having a strong place in Japan is because Sony and Sharp are domestic to the country. Consumers have gravitated to them due to trust. Apple, though, has been experiencing growth in Japan because of the hype surrounding the iPhone and iPhone 6 Plus. Samsung has faced a decline in sales to the point where exiting Japan seems like the best option.