Ah, Samsung. The Korean electronics giant has muscled its way into the hearts and minds of all of us, citizens of the world. It has done so largely through a “throw everything at the wall and see what sticks” approach to product releases, and it seems to have served them well.
Though for every forgettable tablet with awkward nomenclature that none of us can keep straight, there’s a beacon on the hill in the form of the Galaxy S series of phones. When the Galaxy S series initially launched, it was to minimal fanfare. But due to Samsung’s aggressive support of the line, it has now become one of the most popular phone platforms in the world.
Samsung has incrementally moved up the announcement of its next Galaxy S phone, with last year’s S5 making its bow in February and the S4 announcement coming in March the year before. Now Korean site Chosun Biz alleges that Samsung has moved up the timeline yet again, with the intent to drop the Galaxy S6 at CES in January. The S6 will be accompanied by what is rumored to be its own S6 Edge variation, akin to the Galaxy Note/Galaxy Note Edge relationship.
And on top of this, the Korean site states that the phones might go to market immediately, all in an effort to boost sales. Samsung executives aren’t pleased with the S5’s performance, which they attribute to a poor release schedule, not the fact that it was an extremely minor upgrade to the S4 and offered little reason for consumers to make the jump.
Leaks abound regarding the specs for the S6, but in an effort to keep that pot stirring, it’s said to have an Exynos 7420 octa-core 64-bit processor, an ARM Mali-T760 graphics chip, 3GB of RAM, 32GB of local storage standard (with the traditional SD card slot), and a 16 or 20 MP camera. Android 5.0 Lollipop will ship out of the box.
It seems unlikely that Samsung would use CES as the stage to launch its next flagship. Samsung typically prefers to hold its own events or occupy time at a more focused one in order to avoid being buried by dozens of other tech stories that will likely come out of an event as large as CES. But hey, crazier things have happened.
If you want a fantastic example of Samsung hubris at its finest, check out the video below of the Galaxy S4 launch event in 2013 – Samsung UNPACKED. Remember, this was when the Galaxy S series was really hitting its stride, and Samsung wanted to play into what they perceived as the extreme brand devotion of the howling masses. Also, yes, that’s Nashville‘s Will Chase as your emcee. Poor guy.