Apple may be a little worried by this latest report which shows that Google’s Android has actually caught up to Apple’s iOS in ad network impressions on Millennial Media, the largest US smartphone ad platform. This is an attractive mark for developers who are looking to put apps out on different platforms, as we know developers have less wait for approval on the Android Market for their apps, which turns into faster financial gains. This report shows that Android now has as many ad impressions on mobile devices now, which is another bonus for more developers moving to Android development as a priority rather than iOS app store.
The total requests (the number of times a mobile ad is clicked on) for Android increased by 65% over the month of November compared to iOS 12% growth, also, Android has risen by 2182% since the beginning of this year, compared to iOS 32% in the same time frame. millennial Media covers 80% of the total mobile internet.
Very impressive growth for Android, and it’s only going to get bigger!
[via cnet]