T-Mobile ups the ante with four times more data for Simple Starter plans

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T-Mobile has announced another move in their Un-carrier strategy, this time to expand the amount of data available to customers on an entry level Simple Starter plan. A Simple Starter plan comes with unlimited talk and text and 500 MB of LTE data for $40 per month. For only $5 more per month, customers can quadruple available data to 2 GB per month. This new deal will be available starting September 3rd, still with no service contract required.

With regard to data use by customers, John Legere says,

“People who use loads of data use T-Mobile. And it’s no wonder. The old guard telecoms punish people for using more data on their networks with crazy overage charges and fees. Get Verizon’s $50 plan and use just one gig more data, and the price jumps to $65. It’s crazy. At T-Mobile, we designed our network data-strong so our customers could use the hell out of it.  And that’s just what they’re doing.” 

For comparison, Verizon just announced last week a new 2 GB per month plan that runs $60 per month. Meanwhile, AT&T offers a similar plan for $65 per month.

source: T-Mobile


About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a MINI Cooper, and plays Dungeons & Dragons. Jeff has three mostly grown kids and a golden retriever.


  • Carmine Giattino

    Now let’s see what the other carriers have to offer or can even compete with this. Customer always win when carriers compete for business.