Despite shuttering its previous attempt at providing an app store for Android and Blackberry users, Verizon appears to be eyeing the possibility of opening a new one to challenge Google’s dominance for Android users. This time though, sources indicate Verizon is talking with other players and carriers in an effort to put together an “industry coalition.” With Android installed on over a billion devices around the world and the operating system continuing to grow in dominating the market, it should be no surprise that a company wants to get in on the action of selling apps to users.
It is difficult to assess how Verizon thinks they would be able to entice buyers away from the Google Play store. The report indicates they plan to include “specific features of wireless-carrier networks” that would aid developers trying to get apps out to market. They also indicate their platform would offer “consumers new ways of discovering the mobile software they might want.”
Although the Google Play store is probably the biggest source of apps for Android users, other options do exist. Notably, Amazon operates their own app store for their devices although it can be accessed by any Android user. Likewise, major smartphone manufacturers like to create their own app stores for owners of their devices.
Do you think Verizon could lead a successful effort to create an alternative to Google Play for Android app buyers?
source: The Information