The role of an employee in a carrier’s retail store is quite easy. They are there to sell a device. So they have some options as to what devices are the best for a particular consumer. New research conducted by Kantar Worldpanel shows that United States carriers are more inclined to recommend a Samsung device rather than an iPhone from Apple.
During the first quarter of 2014, 63% of customers that purchased a smartphone through a carrier were recommended a Samsung device. This tops iPhone recommendations by two times the amount. And, unfortunately for Microsoft, Nokia devices were trumped by Samsung’s ten times its amount. And 59% of those customers went ahead and purchased a Samsung device following the same recommendation.
The size of Samsung’s portfolio does not hurt at all. There are just so many devices manufactured by Samsung that a carrier can recommend one for different reasons and at different price points. Also, the size of Samsung’s portfolio likely keeps subsidy costs lower than Apple’s iPhone. That is what may be holding back carriers from pushing Apple. The subsidy cost for the iPhone is high enough and carriers would likely incur higher costs with even more of its success from recommending it frequently.
Do you have any stories about going to a carrier retail store? Let us know in the comments what you were recommended.