The merger between Sprint and T-Mobile could leave us with only one of the two brands existing. Who will it be? According to CNBC’s David Faber, T-Mobile and its name will be left standing. The Sprint brand, however, would disappear with John Legere’s beast leading the way. In fact, Faber confirmed a that John Legere would remain in charge of the merged company. Sprint CEO Dan Hesse has already made it clear he has no problem fading away. The rising success of T-Mobile would be the reason for sticking around. Within the last few years, Sprint has gained negative press for its poor network and high costs. T-Mobile, as we all know, is all about calling out competitors and serving consumers with great deals.
The other part to David Faber’s report is that Sprint will be hammered with writing a massive check if the merger falls apart. The carrier would have to pay T-Mobile $2 billion if government regulators get in the way of its merger. That money will not be going to the government, that money is heading over to T-Mobile. The merger would likely be official sometime this summer, likely July or August, if everything is successful. Sprint also has to handle its sponsorships, especially the existing one with NASCAR since it has a place in a series name. T-Mobile taking over that sponsorship does not seem likely as it already has a pretty good mainstay with the NBA, although expanding its sports exposure could be valuable.
No matter what happens, it looks like John Legere will be a winner.