We already knew HTC has a plastic-bodied version of the HTC One (M8) ready to hit the market thanks to some information that went live on the HTC Chinese site late last week. In addition to the change in body material, the new HTC One (E8) comes with a regular, 13MP camera instead of HTC’s duo camera system. Some markets will also see a dual-SIM version of the device, including India and Hong Kong. It is unclear whether the HTC One (E8) will make it to the U.S. market. HTC has now issued an official press release to welcome the device to their portfolio.
One of the big questions about the device has been pricing. When Apple released the iPhone 5S and 5C models last year, one of the criticisms was that there was not enough of a price difference between them, especially to make the 5C an attractive alternative. The question has been whether HTC may make a similar mistake or would the new plastic-body variant of their flagship see a steep price reduction. It appears the HTC One (E8) will be priced at 2,799 yuan ($448 USD) which is close to half the price of the HTC One (M8). That sounds like a pretty good deal for the buyer who is not so interested in the body material or having the absolute top of the line device from a manufacturer.
You can read HTC’s official announcement of the HTC One (E8) below.
Beijing, 03 June 2014 – HTC, a global leader in innovation and design, today unveiled the HTC One (E8), a gorgeous, lightweight device, designed to attract the fashion pack. A vibrant twist on HTC’s iconic flagship design, The HTC One (E8) introduces new materials and bold, stylish colours to the award-winning One family. Complete with Motion Launch™, HTC BoomSound™, and incredible imaging capabilities, thanks to the 5MP front-facing and 13MP rear-facing cameras, the HTC One (E8) exudes originality without compromise.
Peter Chou, CEO, HTC said: “The HTC One (M8) sets a new smartphone standard and now we’re taking it in another exciting direction. Combining style and substance, the HTC One (E8) represents the incredible experience people expect from a HTC One device with a look and feel that’s unlike anything else out there today. If you’re looking for the best flagship smartphone experience, but want to stand out from the crowd, this is the phone for you.”
Break the mold with a fashion-forward smartphone
The HTC One (E8)’s distinctive design aesthetic makes it the perfect companion for the fashion-conscious, with an elegant dual curve design that looks great and sits perfectly in your palm no matter how you hold it. The beautiful 5-inch device features a full HD, borderless display for a cleaner viewing experience. Encased in a light yet robust polycarbonate unibody, the HTC One (E8) comes in a vibrant range of colours and finishes for those looking for a trend-setting smartphone.
Elegant design, inside and out
The new HTC One (E8) takes the entire smartphone experience to new heights. The dual front-facing speakers and latest HTC BoomSound™ technology creates unrivalled sound, with rich tones, powerful bass and crystal-clear treble, combining to create a rounded, immersive sound.