The OnePlus One costs just $299 without a contract. At that price, it is still a handset with respectable specifications. So how can OnePlus do such a thing? It is quite simple. The amount of intermediaries is so small for the company. They go right to the consumer.
OnePlus CEO Peter Lau says that “Rather than put money towards a large marketing budget, we are focusing on online marketing and community interaction.” With this, the OnePlus One is available just through them and not another retailer. So no additional cost has to be past on.
Do you plan on buying a OnePlus One?