Samsung has put a lot of effort into its apps of late, but a recent study shows that its efforts are mostly for nothing. The company clearly still has a long way to go.
According to the study, users spend a very little amount of time on Samsung’s apps. These apps include services like ChatON, which is Samsung’s answer to WhatsApp. In fact, the report shows that users of the Galaxy S3 and S4 spent an average of 6 seconds per month on ChatON, which is compared to over 11 hours on Facebook per month and 2 hours per month on Instagram.
The study tracked over 250 million users of the two devices in the US and their app use last month. Users spent an average of 7 minutes on all of Samsungs apps.
It will be important for Samsung to improve this because of growing competition in the mobile market, making anything that sets Samsung apart important.
Source: Wall Street Journal