Going in a new direction, Samsung has released a video that combines five spots they have started to run in a few markets around the world for their new Galaxy devices. The ads are a definite departure from some of their previous efforts like their “Next Big Thing” series, relying on animations that pop with color. Two of the ads center on the Samsung Galaxy S 5, Gear 2 and Gear Fit and how they work together to both help users get through their daily activities and stay connected. The other three ads focus on the Galaxy S 5 and some of the new features Samsung brought to market with their latest flagship device, like the fingerprint scanner, water resistance, and the fast focus camera app.
Hit the break to check out the video and let us know what you think about this new marketing direction for Samsung.