Leak suggests Motorola will move emphasis from wood to leather in 2014

Moto_X_Slanted_Oak_Wood_TA

In 2013, Motorola focused on wood being the material worth emphasizing with the Moto X. With its Moto Maker platform to produce custom devices, Motorola needed something to differentiate the Moto X. However, upon launching, the wood backs did not exactly maintain the buzz from when the Moto X was revealed in August. The hype cooled off because wood backs came long after the device’s release.

Now, in 2014, it seems that Motorola will be shifting its focus to another material. That material? Leather. On Twitter, @evleaks tweeted “2013:wood::2014:leather.” Of course, this is a very vague tweet on the surface. But what other company used wood in 2013? None, just Motorola.

So it looks like leather will be adding leather to its Moto Maker platform this year. Will it be available for the current Moto X? I would not think so. I believe that the leather backs will debut on Motorola’s next device, either the Moto X + 1 or the rumored 6.3-inch device.

 

Source: @evleaks


About the Author: Justin Herrick

Born and raised in New Jersey, Justin is a graduate of Fairleigh Dickinson University where he studied marketing with a focus on digital marketing. He's very talkative and enjoys discussing anything from technology and sports to video games and television. As for Justin's current device rotation, he carries around the Google Pixel and Nexus 9. In the rare case that his phone or tablet is not in his hand, he is either flicking through cards on his Moto 360 (2015) or typing away on the Microsoft Surface Book. Justin is patiently waiting for the day that Google replicates the Galaxy Nexus with modern day specifications.


  • Simon Achermann

    Yes. Leather will be adding leather to moto maker. ^^