When Google acquired Motorola way back when, people automatically assumed it would mean the company was ready to produce its very own Google phone. And according to a new report from The Information, that was exactly what Motorola set out to do. But there was only one problem — Larry Page. Google’s very own CEO was the man who turned down Motorola’s ambitious plan.
Here is an excerpt from Amir Efrati of The Information on what Motorola had planned:
“Motorola wanted to work more closely with the Google team that develops natural language processing technologies, which help computers understand naturally-spoken phrases rather than a limited set of commands. Deeply integrating such technology with Motorola hardware could enable people to use a much wider array of voice commands and speed up the time it took for the smartphone to respond to commands.”
Rather than giving a clear response to Motorola’s requests, Page said he would ‘evaluate’ issues; however, he would go on to just drop them entirely and move on. But this is not all on Larry Page. Reportedly, Google engineers were not very enthusiastic about what Motorola wanted to do and did not view them as very important. Also, Page felt that working very close with Motorola on a device would potentially strain the relationship they had with other Android manufacturers.
So what did we get out of the Google-Motorola relationship? Two devices. The Moto X, which was called ‘Moto X by Motorola – A Google Company.’ And the budget-friendly Moto G. Both of which, while doing something against the grain, did not have the ‘wow factor’ many consumers and critics were expecting.
Now it is up to Lenovo, who paid Google $3 billion in January, to decide Motorola’s fate. Will they push Motorola technologically and see what the development team produces? Remember, the Advanced Technology and Products behind the Moto X is staying with Google. So unlike Google, Lenovo will need to be an involved parent and provide both resources and guidance.