Echoing earlier research, Gartner announced today that worldwide sales of tablets in 2013 totaled 195.4 million units with Android laying claim to 62% of the market. The big beneficiary of Android’s growth, driven by users snapping up smaller, lower-end devices, was Samsung who sold just over 37 million units. Meanwhile, Samsung’s biggest rival, Apple, saw their market share slide from almost 53% to only 36% despite selling 9 million more units compared to the prior year. The silver lining for Apple was that they continue to retain the title of largest tablet manufacturer. Although Samsung is closing the gap quickly, Apple still sold about twice as many tablets as Samsung.
Meanwhile, Asus, Amazon and Lenovo rounded out the top five manufacturers. Of those three, Lenovo saw unit sales increase by 198% to 6.5 million units. Microsoft managed to increase their tablet shipments from 1.2 million to 4 million units during 2013, continuing to hold 2.1% of the market.