Brand loyalty isn’t a concept unique to smartphones; it’s something pretty much all manufacturers of any consumer product work hard to get from their customers. A recent survey studied iPhone users and asked them if they would consider switching to any other device when it was time to upgrade, and a majority of those users said they were going to stick with Apple’s new iPhone regardless of other phones on the market.
About 78 percent of over 2000 people asked responded that they couldn’t imagine having any other type of phone, and about 52 percent said their reasoning was that they were just very impressed with their current or previous iPhone. 54 percent had previously owned an iPhone.
The reasons for staying loyal to Apple were varied, including being used to iOS, wanting to keep Apple services to stay in touch with friends and family, and believing the iPhone was the best fit for them. Overall, the survey highlighted that Apple consumers show quite a bit of blind loyalty to their devices and switching to an Android device just isn’t an option for them.
Most consumers are always going to want whatever device fits their needs and is the easiest to use, and generally consumers are happy to stick with a brand that they’ve had positive experiences with. Apple does a good job of that, so these numbers aren’t surprising. It would be pretty interesting to see how these numbers would differ if you asked consumers about other devices, like Samsung or LG phones.
Are you blindly loyal to your smartphone manufacturer, or do you prefer to shop around whenever it’s time to get a new device? Let us know in the comments.