HTC will turn to cheaper phones to make larger profit

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As HTC‘s losses get worse and worse, the Taiwanese company is saying that they will expand their range of cheaper products in order to turn a bigger profit. The company is seeking to get back to where they were before their 2 year long slump, which ended up in an 80% drop in share price.

“The problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market,” co-founder Cher Wang said last week.

It was also revealed that HTC will focus more on selling products in the $150-$300 range in both developed and developing markets. They will of course also keep creating products in the $600 and above category. This new strategy is much needed for the company, though many shareholders are still skeptical.

Source: Reuters

  • Tony Polley

    I’m glad to hear HTC will be focusing on a more affordable product line. I am not happy to hear they haven’t done well in the past two years. HTC is my favorite line of mobile phones and other products, they really do make some great things that I feel are far superior to Apple and Samsung.