As HTC‘s losses get worse and worse, the Taiwanese company is saying that they will expand their range of cheaper products in order to turn a bigger profit. The company is seeking to get back to where they were before their 2 year long slump, which ended up in an 80% drop in share price.
“The problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market,” co-founder Cher Wang said last week.
It was also revealed that HTC will focus more on selling products in the $150-$300 range in both developed and developing markets. They will of course also keep creating products in the $600 and above category. This new strategy is much needed for the company, though many shareholders are still skeptical.