Due to popular demand from advertisers and publishers, Google has announced that they are introducing interactive video and interstitial (ads displayed before or after content is viewed) ad units on the Android platform.
Google states that this will give advertisers the chance to reach a much larger audience, and for publishers to maximize their earning potential. From the post on the Google Mobile Ads blog:
“AdMob interstitial ads are reserved for developers of the most popular and engaging iOS and Android apps. These high value ad units can be placed at app-open or in-app and provide an additional option for premium publishers to effectively monetize their user base.”
Google has cited CBS Mobile as an early adopter of Android that is excited about these new ads, and is expecting them to be very popular among publishers and advertisers.
[via Google Mobile Ad Blog]