New Moto X print ad changes colors upon touching it

moto_x_wired_ad_touch

Need to be amazed by the variety of colors (and materials) you can get the Moto X in? Then try and get your hands on next month’s issue of Wired. The print ad, seen above, has a row of buttons at the bottom and upon pressing one, the Moto X will change colors. In doing so, Motorola hopes to show the customization available when buying the Moto X through Moto Maker. Digitas, the designer of the ad, used LEDs powered by a small battery and small keyboard-like chiclets to activate the color change.

Not all Wired subscribers will be able to get it though. It will be distributed to roughly 150,000 readers in the New York and Chicago area.

Hit the break to view the ad in action.

  • GraveUypo

    ouch that’s got to be expensive for an ad.