Motorola’s ambitious Project Ara, the customizable, modular smartphone dream, is being taken very seriously at Motorola according to CEO Dennis Woodside. He believes that consumers will eventually want to be more hands-on with building their smartphones similar to how they build PCs, and MotoMaker is the first step in making that happen.
It’s easy to see the similarities there. Motorola made MotoMaker so consumers could tailor certain aspects of their smartphone to their liking. At first we heard rumors it may extend to things like different camera modules, different amounts of RAM, etc., although it ended up just being changing colors and engravings and the like. It would make sense for that customizable mindset to evolve and eventually turn into doing what we originally heard from MotoMaker, such as changing your processor or adding in expandable storage through an SD card module. Woodside also mentioned that we could see this customization reach Motorola’s entire product line. We’ve seen the Moto G get replaceable backs, so that’s something else to look forward to.
Obviously, Project Ara is still several years off. That’s going to take plenty of research and development to get it into affordable consumer electronics. In the meantime, Woodside said Motorola has been looking into bringing other materials into MotoMaker, aside from the elusive wood backs. Customization looks like it’s going to be Motorola’s weapon of choice for the foreseeable future.
source: The Verge