Moto X’s most interesting feature is probably it’s extreme customizability. Motorola’s new “Lazy Phone” commercial shows off just that. Keeping with the theme of highlighting flaws of other phones, the new commercial shows how some phones are over-accessorized by their owners. “Isn’t it about time you had a phone that you could truly design yourself?” the ad asks. “With 2,000 ways to customize, Moto X matches your unique style from the beginning.”
It’s a good point in a pretty successful marketing campaign so far. You can check out the full commercial after the break.