Motorola is going to be known for the first company to offer color customizations, but were they the first to think of it? Apparently HTC had plans for a similar project with Sprint. It dealt with the 8XT, which is a Windows Phone device. In concept, customers would be able to choose from a range of colors from an HTC Design Studio website. They could also choose accent colors and two-tone highlights as well as an engraving. Not too far off from what Motorola is doing with the Moto X.
HTC and Sprint cancelled the plans over the cost and complications. One has to wonder if this concept takes off, will HTC will be forced to jump back in?