Google working on a location based news feed for Google Now

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Google has revealed they are working on a new Google Now card that will deliver local news stories based on a user’s location. Google Now cards work off of algorithms to present the user with “contextually relevant” items. Among the inputs used to determine what is relevant are interests, time of day, and location. The new card is being tested in a closed beta right now, apparently only within Google itself, as revealed by Johanna Wright, Google’s vice president of search and assist.

Wright refers to the card as displaying “local hyper-local news”. Apparently the card will pull in stories that can be connected to someone at the neighborhood level as opposed to your typical news sources which aggregate news at a city or region level. Wright gives an example of the card coming up with information about someone being stabbed in a park near her house.

It is not clear whether Google will ever make this card available to the public. If it does, it could serve to create a push medium for local news as relevant stories are brought up in Google Now instead of users having to visit a news site or aggregator.

For our Google Now fans out there, is a hyper-local news card something you would be interested in? If you don’t regularly use Google Now, would this be something that would entice you to give it a second look?

source: Quartz
via: TechnoBuffalo


About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a MINI Cooper, and plays Dungeons & Dragons. Jeff has three mostly grown kids and a golden retriever.


  • Nandakumar Reddy

    This is a pretty cool idea. However, I think the application that I am currently working on is much more than this.