Google may be working on traditional TV service over Internet


According to a recent report, Google is working on offering a traditional TV programming service that would be delivered over the Internet in competition against typical cable or satellite TV providers. For several years now, companies have been working to add a variety of Internet services to their TV hardware leading to things like Netflix coming preloaded on Blu-Ray players or directly on televisions. Google would turn this model on its head though, taking the hardware people typically use for Internet services and offering TV programming on it.

The same report indicates Sony and Intel are working on similar services and according to some sources, may be launching them before the end of the year. In the case of Sony, the plan may be to require consumers to have Sony hardware in order to access the service. Apple has also been working on a similar package, but apparently is running into significant resistance from media companies.

Unlike services like Hulu or, which offer on-demand videos, Google’s new service would give users the ability to flip through TV channels via an application on an Internet connected device. Google does have a big challenge in licensing content from media distributors though as they may be hesitant to undermine existing agreements with cable and satellite companies. If they do succeed in striking a deal, they may face the same hurdle traditional carriers have to jump over – having to package high demand channels with low demand channels.

If Google does manage to strike the necessary licensing deals and launches the service, the big question will be whether they can make it a cost-effective alternative for consumers. Google probably will not be able to get the best pricing like major traditional TV carriers, but their interface and potentially the ability to stream content anywhere could offset that.

Cable and satellite companies are working on the same thing though, developing apps to view channels on computers and mobile devices. These companies are pressing on media distributors for wider distribution rights as well.

If Google or any of the other companies working on an Internet delivered TV service manage to get up and running, it could change the whole television programming model. Considering traditional television carriers are working toward the same goal, but from the opposite end of the spectrum, it seems inevitable that the delivery of television programming is going to be very different from what previous generations experienced.

source: Wall Street Journal

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.

  • Major_Pita

    This could be huge and I always look forward to possibly seeing the cable cartels take a kick in the nuts. It will undoubtedly be commercial-driven, but given Google’s ability to tailor ads, there’s at least a chance that those adds would be relevant and even interesting. I hope there won’t be any shenanigans like filtering competing content since the cable companies are ISPs as well as cable TV providers.

  • Manuel Robles

    I see all these updates for galaxy lll, and none of them are available when I try to download them. What’s up?