Samsung sells over 10 million S 4s and announces four new colors for summer


Considering Samsung cleaned house in the first quarter of 2013, it comes as no surprise that Samsung has sold over 10,000,000 Galaxy S 4s since April 26th. Unsurprisingly, this puts the S 4 at the top of the list for the years highest selling phones, easily beating the S 3s record of 10,000,000 units in 50 days.

As if the world needs more reasons to buy the S 4, Samsung has announced four new colors for the device for release this summer. In addition to Blue Arctic and Red Aurora (pictured above), Samsung also has plans for a Purple Mirage and a Brown Autumn variant. The S 4 will also be available in 45 more markets by the end of the year, making the wildly popular handset available in 155 countries.

Source: Samsung

  • chris804

    Shipments.. not sales. That’s an important detail.

    • hdkamin

      Shipments are nonetheless a clear indication of demand.

      • chris804

        That wasn’t my point. The article says Samsung SOLD 10 million units. It hasn’t. It shipped that many to retailers.

        • hdkamin

          The article wasn’t referring to sales to end-users alone. The term “sales” is used to include both end-users and retailers. Therefore, Samsung DID sell 10 million units.

          • chris804

            So since Samsung doesn’t directly sell phones to consumers, your statement is false.

            • hdkamin

              Not really sure what (or why) you’re trying to argue here… Samsung sold 10 million units. That is fact. They don’t ship a phone that hasn’t sold yet. In this case, shipments = sales. These sales are to retailers, not to end-users. The article didn’t say “retailers sell total of 10 million units of Samsung Galaxy S 4.” In that case, sales would of course refer to the end-user. When I say the term “sales” includes both end-users and retailers, I am referring to the general use of the word, not specifically in Samsung’s case…e of

              And no, my previous statement was not false. “Sales” still includes both end-users and retailers either way. The value of end-users here is 0, and retailers = 10 million. The equation still remains either way you look at it.

            • chris804

              Just read.

              “Companies also sometimes fudge their numbers using a sleight of hand called “channel stuffing.” In short, this trick lets a business conjure up higher sales figures by shipping more products to retailers than the retailers are able to sell.

              Samsung itself got caught doing this kind of number fudging with its Galaxy Tab tablet earlier this year.

              Samsung initially announced last December that it had sold 1 million Galaxy Tab units. Then in January, the company said it had sold 2 million units. But during a later earnings call with analysts, a Samsung executive admitted that those numbers didn’t refer to consumer sales but rather to the number of tablets the company had shipped to retailers. The executive reportedly used the term “sell-in” to reflect shipments to retailers and “sell-out” to reflect sales to consumers.” – CNET

            • hdkamin

              Yes. “Those numbers didn’t refer to consumer sales but rather to the number of tablets the company had shipped to retailers.”

              That’s exactly what I’m saying. But I suppose you’re arguing that Samsung is fudging their numbers again? Until there’s actual proof that they’re doing the same thing with the S4 that they did with the Galaxy Tab (after getting caught for it), there’s really no argument here.

            • James

              sales to retailers….equals sales…….if the retailer has trouble selling them. thye do not send them back to the vendor…they reduce the price and sell to the consumer…..sales to retailers equals sales….period.