Motorola Plans to Appeal to Wider Audience with Their New Line of ‘Sweet Spot’ Smartphones

googorola-logoMotorola’s first batch of Google-influenced phones are expected to start appearing on the market around the second half of 2013. According to Google, they are planing to put the “WOW” into Motorola’s already superior smartphones. Since Google’s purchase of Motorola back in May 2012, they have left Motorola to do their own thing, waiting for the right time to step in and add some Google flair.

According to Motorola’s Design Chief, Jim Wicks, their new design philosophy under Google’s reign is “better is better“, contrary to rival Samsung’s “bigger is better” philosophy. If you are anything like me, you can appreciate a well built smartphone with a seamless UI implementation. I personally own a Moto Droid RAZR M and can say with confidence that it is the most stable phone/platform I have owned since…well, ever.

According to Wicks, Motorola has been working on the next generation of Googorola smartphones for the past eight months and have “seen positive feedback and collaboration around things.” Google and Motorola have opened clear lines of communication in an attempt to better their processes through lessons learned from past experiences in each of their respective fields.

Wicks further stated that “Consumers love what the Android OS can do for them, and they want to have the most recent releases faster…From a software and UI perspective, our strategy is to embrace Android and to make it the best expression of Android and Google in the market. It will be the unadulterated version of Android, and I feel really good about our embracing Android and being the best Android experience.” Simply stated, the Google-Motorola collaboration promises to bring buyers the best of both worlds, an intuitive and stable OS along with superior hardware design.

The goal, reduced bevels coupled with larger screen sizes, and less bloatware, the result, just what the doctor ordered. Googorola wants to break free from the “bigger is better” mentality and work towards “quality over quantity” by keeping screen sizes to what they consider to be the “sweet spot” a majority of consumers are truly longing for. This sweet spot will provide consumers with the high-tech UI and smartphone they really want, in an easy to carry, easy to conceal package. No more gaudy devices at weekly staff meetings, just a functional, discrete solution that fits all your professional and personal needs.

Motorola also plans to build more cross-carrier brands, producing fewer products by driving “a more singular expression of our brand across multiple carriers”, and “fundamental change in model.” These new cross-carrier brands will be in addition to the current carrier specific brands such as RAZR and Droid lines, and will not take their place.

I must admit, the idea of streamlined, high-end smartphones at an affordable price, produced by two of the most prominent names in the industry is extremely appealing. I for one can’t wait to see what Googorola releases later this year!

Source: PC Magazine

» See more articles by Jason Bracey


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  • Richard Yarrell

    Motorola isn’t going anywhere anytime soon. Google helping or not.

    • squiddy20

      Glad to know you can predict the future. Oh wait, you can’t. You “knew” the S4 would have a flexible display, 3GB of RAM, wireless charging, and “a pad” on the phone to measure blood pressure and blood glucose levels. You “knew” rooting was for “2plus year old devices”. You “knew” Verizon’s *low* frequency LTE couldn’t penetrate buildings well. Yep, you sure do know a lot.

  • Ryan Cannon

    I agree. I too own the Razr m and love it. Its a perfect size, especially compared to every other android phone that thinks it need to be bigger. I am looking forward to seeing what Motorola and Google come up with this year.

  • http://twitter.com/dh813 dh813

    let’s see if google can fix it’s android update fuckups every time new software versions are released…i doubt it………….sounds a lot like microsoft