In answer to Google’s latest decision to drop the Google Reader, Digg has announced their efforts to replace it with a reader of their own. In a recent outline released by Digg, they hint at what their new RSS feed reader design goals will be. According to Digg there are four “key points” behind the basis of the design:
- Keep it simple, stupid (KISS)
- Make it fast (lightning fast!)
- Synchronize across devices (the more, the merrier)
- Make it easy to import from existing Google Reader accounts (key to a successful replacement for sure)
Although Digg gives Google’s product props for being a solid reader, they claim it left some definite “room for meaningful improvement.” They claim the improvements they bring to the antiquated reader will be “clean and flexible…blending easily and intuitively to the needs of different users.” Which is exactly what Google Reader’s followers really need, a new twist on an old classic!
Digg also plans to integrate services like Twitter, Facebook, Tumblr, Reddit, LinkedIn, and Hacker News. Sites that were never catered to in Google’s Reader. Digg has obviously heard the call of the hundreds of abandoned and disappointed Google Reader users, and they’re answering that call. Realizing the gaping hole Google Reader is leaving in this market niche, Digg is moving quickly to gain abandoned followers while they are still dazed and confused.
Digg has not made it clear when their new product will hit the market; however, they are promising a “mildly insane sprint”, hinting to go live within a short period of time. Digg is offering an e-mail list to interested parties and a countdown to Google Reader’s demise.