Angry Birds Reaches 1.7 Billion Downloads and Celebrates With Animated Series

by Jason Bracey on
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That’s right ladies and gents, the ever popular Angry Birds mobile game is hitting the big screen! For those of you that just can’t get enough of your favorite angry birds kicking pig butt, now you won’t have to. Plans are in works to release a 52-episode animated series of the angry fowls and their porky nemesis’ this month.

Back when Angry Birds first hit the scene their goal was to hit 100 Million downloads (lifetime). Well, they have far surpassed that number and are still going! Angry Birds has just broken the 1.7 Billion download mark, and there is no end in sight. They are like the Energizer bunny, they just keep going, and going, and going…. You get the point.

Rovio, the creators of Angry Birds, has plans to launch their own Toon Channel, which will be accessible through their various game’s homescreens. The launch is planned for March 16, and the plan is to release one episode per week for 52 weeks.  That’s a lot of animated Angry Birds goodness! The channel will also be carried by Comcast through their on-demand services in the US, Samsung will host the channel on their wide array of TVs globally, and Roku set-top boxes will follow.

That’s not all! Countries such as Australia, South Korea, Indonesia, India, Finland, Israel, France, Germany, Norway, Chile, and Brazil have also joined the Angry Birds animated craze and plan to broadcast the episodes upon launch. No UK broadcaster has announced hosting the season, but with all the hype, they are probably working on a deal.

Launching the channel, and partnering up with some of the best video-on-demand providers and TV networks, is an important milestone for us on our journey towards becoming a fully fledged entertainment powerhouse.” said Rovio’s Chief Executive, Mikael Hed. “With over 1.7bn downloads, we can reach a far wider and more engaged global audience than traditional distribution would allow.”

With the brilliance of Rovio’s marketing team, one has to ask “Was their decision to make the original Angry Birds game free in the IOS and Android app stores because they were losing ground in the marketplace, or so they could maximize the number of devices their software could populate in anticipation for the animated series launch?”…. You be the judge.

Source:  The Guardian

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