AT&T slams T-Mobile over network speeds in full page newspaper ad

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It wasn’t too long ago that AT&T attempted to buy out T-Mobile, before backing out after a 9 month pursuit. Alas, business is business, and AT&T isn’t letting would could have been affect their marketing strategies. Their latest, full-page ad ran in three popular newspapers, The New York Times, Wall Street Journal, and USA Today, and went after T-Mobile without pulling any punches. The ad claims T-Mobile’s network suffers from twice as many dropped calls as AT&T and only offers half the download speeds. That’s some pretty harsh marketing.

T-Mobile’s CMO, Mike Sievert, shrugged it off and commented that he was just “glad they’re spending their money to print our name.” AT&T, intent on having the last word, released a statement saying “T-Mobile’s advertising is a combination of misguided and just plain wrong,” and the ad was “just a friendly reminder of the fact that independent third-party testing says AT&T’s network delivers faster speeds and fewer dropped calls than them.”

While AT&T’s claims are probably statistically accurate, they’re the second largest cellular network in the US, and T-Mobile is still a relatively small-time competitor next to that. Compare apples to oranges, AT&T.

source: The Verge

» See more articles by Jared Peters


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  • Richard Yarrell

    We the consumers know the truth about At@t already. That’s why we are on tmobile we won’t even discuss the pitiful data plans and crappy updates.

    • squiddy20

      “We, we, we…” Who’s this “we” you keep speaking of? There’s 107 million AT&T wireless subscribers compared to T-Mobile’s 34 million. That’s less than 1/3 of the customers. Been that way for years.

      • haha

        Agree with op at&t is a terrible company and the only reason they got more customers is because they they had a exclusive contract with that shitty outdated apple company

        • squiddy20

          An exclusive contract which ended late 2010/early 2011, and was put on just about every major US news outlet. Everyone knew about it. If they wanted to switch, they could’ve (and most who wanted to enough, probably did so).

          You can’t “blame” today’s numbers on something that was over and done with 2 years ago, and was well publicized at that time.

          • Richard Yarrell

            Mr. Sprint this isn’t your concern or interest why should you care so much. Truthfully you don’t your just responding to be the normal troll you have always been. You reside on Sprint your mom’s familiy plan you have NEVER BEEN on At@t, Verizon, or T-mobile but yet you act like your some kind of stupid adviser. Give it up my friend until you move out of mommies house and maintain your own household and pay some bills then come back and talk to us your out of your league today…Sprint and your pitiful Galaxy Nexus isn’t the answer..

            • squiddy20

              “Mr. Sprint this isn’t your concern or interest why should you care so much.” This insight from the moron who wouldn’t shut up about “the devil” Verizon and how crappy it’s 4G LTE was, before you ever even thought of having service with them while you were on Sprint. The same idiot who talked about smack about the “HTC Thunderdud” without ever owning it for even a day. Shut up you stupid hypocrite.

              “Give it up my friend until you move out of mommies house and maintain your own household and pay some bills then come back and talk to us your out of your league today.” Wow. The same childish insult you’ve been using for over 2 years. How original -_-

            • IRIE4IPIEIR

              Just shut the fuck up and let’s get back to the subject at hand, no need togo the Internet correcting peoples grammar and spelling mistakes that their auto correct was more than likely responsible for. Get a life, what you so mad about.

        • Richard Yarrell

          Don’t waste your time with this dude. He’s the biggest Internet troll on people’s comments ever. Meanwhile he’s never been on At@t or Verizon or Tmobile himself. He’s biggest claim to fame is the Samsung Moment for years and now the Galaxy Nexus on Sprint. Which launched in December 15th 2011 which was new to him after June 2012 after Verizon was finished with it exclusive agreement. This dude talks out theside of his uuseless neck. Sitting on mommy’s family plan great job squiddy20 who calls himself that as an adult? ? What a real jerk.

          • squiddy20

            “This dude talks out theside of his uuseless neck” And yet you can’t even formulate a coherent sentence, let alone spell correctly. For god sakes, you’re at least over 45 years old, and all you can do is insult people like little children do? Act your age.

            • Richard Yarrell

              Please Mr. Can’t use his real name on any site. Real men don’t have to hide every post. It amazes me you lasted this long you an internet joke no question…

            • squiddy20

              1. It’s not that I “can’t” use my real name, it’s that I don’t choose to. Don’t want idiots like you who might actually try to find me and hurt yourself in the process. Lord knows it takes all of your brainpower to come up with insults 7 year olds make…

              2. “It amazes me you lasted this long you an internet joke no question…” The word you are looking for is “you’re” and there should be a period after “long”. You really need some remedial 4th grade classes.

      • Richard Yarrell

        Mr. 3g on Sprint leaves another useless comment. Lord only knows why he never has been on At@t or Verizon. Matter fact his mom’s family plan is the best he can do. What a waste

  • Donney Pena

    I think besides just being a tech nut I have a very unique perspective. I was with Sprint, Verizon, and now AT&T within a 6 month span. And while I never had t-mobile from friends that have it, I would compare it similarly to Sprint. While I do hate the AT&T plans and foresee myself eventually leaving them soon if they don’t come up with a more customer friendly one soon, there is no question they (AT&T) give ME by far the fastest speeds, and largest coverage area to use said speeds than any of the either of the other two, Sprint, or Verizon. And we’re in San Antonio. But again the ends just don’t justify the means, and I will like I said drop them for one of the other carriers that offer the more friendly family plans. Donney Pena

  • Dwight Castimore

    I’m a tmobile user in San Diego area. I’ve been with them over 12 yrs and left sprint at the time. Coverages and plans have changed a lot in that time for all carriers for sure. I have never had a dropped call on t-mobile and have great luck with all my android phones on there services…