It wasn’t too long ago that AT&T attempted to buy out T-Mobile, before backing out after a 9 month pursuit. Alas, business is business, and AT&T isn’t letting would could have been affect their marketing strategies. Their latest, full-page ad ran in three popular newspapers, The New York Times, Wall Street Journal, and USA Today, and went after T-Mobile without pulling any punches. The ad claims T-Mobile’s network suffers from twice as many dropped calls as AT&T and only offers half the download speeds. That’s some pretty harsh marketing.
T-Mobile’s CMO, Mike Sievert, shrugged it off and commented that he was just “glad they’re spending their money to print our name.” AT&T, intent on having the last word, released a statement saying ”T-Mobile’s advertising is a combination of misguided and just plain wrong,” and the ad was “just a friendly reminder of the fact that independent third-party testing says AT&T’s network delivers faster speeds and fewer dropped calls than them.”
While AT&T’s claims are probably statistically accurate, they’re the second largest cellular network in the US, and T-Mobile is still a relatively small-time competitor next to that. Compare apples to oranges, AT&T.
source: The Verge