Yesterday HTC made the announcement that their flagship phone, the HTC One, would be the only device in the “One” lineup for 2013. While this is certainly a bold move for HTC, it could prove to be a wise one. With the competition rising from competitors, such as Samsung and the Galaxy S IV, HTC needs a strategy that will boost sales and consumer attraction. By making the One their focus, HTC is learning from the success of other phones such as the iPhone which Apple has backed as their singular device since its launch in 2007.
HTC wants the One in the hands of as many carriers as possible, and by backing a single device, HTC has a greater chance of accomplishing that goal. Hopefully HTC will back it up with a huge marketing campaign that will attract consumers to the device from now and well into the future. The One is easily one of HTC’s home-run devices due to its incredible performance and stunning design, and you can expect great things yet to come from them.