A recent survey conducted by Zogby International for Sybase, Inc. found that approximately 1 out of 4 Americans (23%) would switch from using a laptop to an Android OS tablet. Almost half of those 23% stated they would prefer to pay less for an Android tablet device that came with a data package through their mobile carrier as well.
This translates into users wanting tablets for work or personal use. Simply put, that spells “$ALE$” for mobile carriers and manufacturers of Android tablets and devices.
Strong desire for Android tablets
* Approximately one in four Americans surveyed (23 percent) would purchase an Android-based tablet. In addition, one in every two Android phone owners showed a preference to purchase a tablet, illustrating that brand loyalty could translate into higher tablet sales.
* Only 13 percent of non-Android phone owners stated intent to purchase an Android tablet, indicating an opportunity for creating awareness and education.
* One in four surveyed stated that they are likely to use a tablet device as a laptop replacement for work or personal use.
* When purchasing a tablet, 56 percent said they would prefer to buy a device at a lower cost with an attached data package versus purchasing a tablet at a higher cost with no contract.
Tablets in the enterprise
* One in four Americans, expect their employer to provide access to tablets in the enterprise.
* Improvements in creativity and innovation was cited as the number one benefit tablets could bring to the workplace (18 percent), closely followed by efficiency, time savings and problem solving (16 percent) and communication, collaboration and productivity (14 percent).
It’s apparent that the public wants choices, not restrictions. This is nothing new to retailers, manufacturers or developers. Android tablets are pegged to take a big piece of the mobile pie in 2011. I know I’ll get mine…how about you?
For more information, visit Sybase Inc.