Typing “Fuelband” into the Google Play store’s search box doesn’t lead you to the Nike+ Fuelband app for its new workout tracking bracelet. According to @NikeSupport, an official Nike Twitter channel, that’s not changing anytime soon. Nike cited its desire to focus “on the FuelBand experience across iOS and nikeplus.com” as its reason for ignoring the Android market. The Fuelband has a lot of things going for it but mobile sync won’t be one of them, at least not for Android users.
Fitbit, who makes similar workout tracking devices, does have an app in the Play Store but only supports direct sync to a small number of Android devices (including the Samsung Galaxy S III and Galaxy Note II). Their current product line-up looks much more like conventional pedometers but Fitbit is set to release its own bracelet, the Fitbit Flex, this Spring. If this is a race for Android-fitness dollars, one contestant just dropped out.