Reports on market share have been steadily coming in from all the major players and they all seem to agree that Android is kicking butt. Now it’s time for Canalys to report their findings, and it appears they are in agreement. For the 4th quarter 2012, Android handsets accounted for 69% of the 216.5 million smartphones that were shipped worldwide. In the other not so shocking news, Samsung grew roughly 78% from the previous quarter to a market share of 29%. When it comes to comparisons, everybody always wants to know how Apple’s doing. In terms of iOS, the market share was 22.1% and in terms of smartphone share, it was 22.1%.
It should be noted that although Android’s numbers are good, they are actually down from 74% in the previous quarter. At the same time Apple grew from 15% to 22.1%. Apple’s growth is expected since they released the iPhone 5 in the later part of the year.
The last thing to take from all of this is the performance of Huawei and ZTE. They grew by triple-digit percentage points to take 3rd and 4th place respectively. They are still relatively smaller percentages, but where is HTC and Motorola? This is a completely different picture than what we saw a year ago.