Samsung Galaxy S III Mini coming to T-Mobile as the Samsung Galaxy Exhibit

samsung-galaxy-s-iii-mini

Recent top-tier phones from Samsung have managed to propagate to major U.S. and international carriers while retaining their model names, like the Samsung Galaxy S III or the Samsung Galaxy Note II. As one moves down into the mid-tier range, we are starting to see carriers renaming Samsung devices to be more carrier specific. The most recent example is the Samsung Galaxy S III Mini which has surfaced on the FCC web site in a filing for T-Mobile with the model name listed as the Samsung Galaxy Exhibit. US Cellular has released the same phone with the Samsung Galaxy Axiom name.

Apparently originality in names is not a major requirement for carriers seeking to bring a new product to market, even one like the Galaxy S III Mini with its scaled down hardware and price tag relative to its “bigger” sibling. In the past carriers have branded devices as the Samsung Galaxy Exhibit 4G, the Samsung Exhibit II, and the Samsung Exhibit 4G.

source: FCC

via: Unwired View


About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a chief financial officer and licensed CPA in Durham, North Carolina. Jeff has owned an HTC EVO, a Samsung Note II, and a Samsung Galaxy Tablet 10.1. He currently uses an LG G3 and a Nexus 7 (2013). Recently Jeff added Google Glass to his stable of tech gadgets. Unfortunately, his wife and kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active in his church, a local MINI Cooper car club, and his daughter's soccer club. Jeff is married, has three kids, and a golden retriever.