Recent top-tier phones from Samsung have managed to propagate to major U.S. and international carriers while retaining their model names, like the Samsung Galaxy S III or the Samsung Galaxy Note II. As one moves down into the mid-tier range, we are starting to see carriers renaming Samsung devices to be more carrier specific. The most recent example is the Samsung Galaxy S III Mini which has surfaced on the FCC web site in a filing for T-Mobile with the model name listed as the Samsung Galaxy Exhibit. US Cellular has released the same phone with the Samsung Galaxy Axiom name.
Apparently originality in names is not a major requirement for carriers seeking to bring a new product to market, even one like the Galaxy S III Mini with its scaled down hardware and price tag relative to its “bigger” sibling. In the past carriers have branded devices as the Samsung Galaxy Exhibit 4G, the Samsung Exhibit II, and the Samsung Exhibit 4G.
via: Unwired View