Thanks to HTC M7, get used to the new term “Ultrapixels”

More HTC M7 news as we close in on HTC’s New York City event next week where the device is expected to officially debut. This bit of news involves the camera technology HTC is incorporating into the M7. Traditionally buyers have become used to assessing the quality of a phone based on the megapixels, with a larger number generally regarded as better. Leaked specifications indicate the M7 will have a 13-megapixel camera, which is not too shabby. However, reports now indicate that HTC will actually use a camera measured in “Ultrapixels.”

Ultrapixels is the name HTC has given to a process that involves three 4.3-megapixel layers stitched together to produce a single image. Although the sum of three 4.3-megapixel layers is about 13-megapixels, the resulting single image is really the size of a 4.3-megapixel image. Size aside, this may not be entirely bad. With three sensors collecting data, each of the three pixels for any spot can be combined to produce a cleaner, crisper images with better color accuracy. The process HTC is using, or something very similar, is already present in the market from manufacturers like Sigma, Nokia and Fujifilm.

Sources have noted that previous attempts to incorporate similar technology have had the negative side effect of confusing consumers who thought they were getting one thing – a camera with a really big megapixel count – and got something that in reality was considerably smaller. This is where HTC is stepping in with the new term “ultrapixels” in an attempt to redefine the standard measure for digital cameras.

source: Pocket-lint

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a MINI Cooper, and plays Dungeons & Dragons. Jeff has three mostly grown kids and a golden retriever.

  • GraveUypo

    at first i was like “htc is retarded” but then i read the whole thing and i was like “i guess this can’t be helped, consumers are retarded”