Thanks to HTC M7, get used to the new term “Ultrapixels”

More HTC M7 news as we close in on HTC’s New York City event next week where the device is expected to officially debut. This bit of news involves the camera technology HTC is incorporating into the M7. Traditionally buyers have become used to assessing the quality of a phone based on the megapixels, with a larger number generally regarded as better. Leaked specifications indicate the M7 will have a 13-megapixel camera, which is not too shabby. However, reports now indicate that HTC will actually use a camera measured in “Ultrapixels.”

Ultrapixels is the name HTC has given to a process that involves three 4.3-megapixel layers stitched together to produce a single image. Although the sum of three 4.3-megapixel layers is about 13-megapixels, the resulting single image is really the size of a 4.3-megapixel image. Size aside, this may not be entirely bad. With three sensors collecting data, each of the three pixels for any spot can be combined to produce a cleaner, crisper images with better color accuracy. The process HTC is using, or something very similar, is already present in the market from manufacturers like Sigma, Nokia and Fujifilm.

Sources have noted that previous attempts to incorporate similar technology have had the negative side effect of confusing consumers who thought they were getting one thing – a camera with a really big megapixel count – and got something that in reality was considerably smaller. This is where HTC is stepping in with the new term “ultrapixels” in an attempt to redefine the standard measure for digital cameras.

source: Pocket-lint

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  • GraveUypo

    at first i was like “htc is retarded” but then i read the whole thing and i was like “i guess this can’t be helped, consumers are retarded”