Things still looking down for HTC as revenues projected to tumble 17% in Q1

Last week HTC threw a big party for employees to celebrate the start of a new year. CEO Peter Chou was excited to show off the HTC M7 for those in attendance. The big question that still continues to float out there for everyone is whether Chou’s confidence in HTC and their ability to turn things around in 2013 will materialize on the back of new devices or is it too little too late. The new year got off to a rocky start as HTC released new numbers for their first quarter sales projections, and the numbers are not good. HTC is projecting revenues to slip by as much as 17 percent compared to the fourth quarter of 2012.

Keep in mind the fourth quarter of 2012 was a terrible one for HTC, coming in as the lowest quarter of profit in eight years for the company. Their net sales of approximately $34.4 million USD represented a stunning drop of 91% compared to the prior year’s fourth quarter. The march to improved profitably during 2013 will begin in earnest next week when HTC has slated the likely unveiling of the M7 at an event in New York City.

source: The Next Web

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  • tomG

    Doesn’t a “return to profitability” imply that they at some point failed to make a profit?

    HTC has consistently made a profit, albeit a diminishing one.

    • jcauseyfd

      Good point tomG. I’ve update the language.