HTC Highlights It Didn’t Like The Use Of HTC Logos And Name For Recent Website Shutdown, Not Custom ROMs or RUU Files

 


HTC is certainly no stranger to being a friend to the modding community, but it recently laid the smackdown on a custom ROM site that took full advantage of providing custom ROMs and ROM Update Utility (RUU) files to the HTC fans worldwide. The Taiwanese giant apparently sent a cease and desist letter to HTCRUU.com not because of the fact it provided the ROMing community full ROM and restore files, but rather because the website used an HTC domain and official HTC logos as part of its branding:

 

“The issue with the site in question was NOT that it provided custom ROMs or RUUs. The site used HTC trademarks without a license from HTC. The domain name contained ‘HTC’ and it used HTC logos, making it appear to be an official HTC website. Like any other company, we must protect our trademarks and brand. We cannot risk being associated with, and held liable for, software that we don’t have any control over that’s put onto an HTC device through a third party”.

 

So in essence, HTC was being proactive in protecting itself should some of you encounter a mishap or two when utilizing the specialized files and ROMs– after all, it shouldn’t have to bear full responsibility for those different snafus and all. This means that none of you should worry about HTC turning its back on the modding community because after all, it “openly embraces the community that chooses to flash custom ROMs onto their devices. The HTC Unlock Bootloader tool on htcdev.com evidences this support” and “the custom ROM community is valuable to the overall health of the Android ecosystem and we have no intention of abandoning them“. Let’s just hope other RUU sites out there are a bit more discreet with its usage of brandings and naming of those oh-so coveted ROM files.

source: HTC


About the Author: Roy Alugbue

Conceived as Spock’s 4th cousin, Roy has had quite the life. He was born in beautiful San Jose, California, raised in Los Angeles, California and now resides in the greater New York City area. He has always been fascinated and obsessed with technology, especially the continuous advancements of mobile platforms. He was a Blackberry slave since his undergrad days at the University of Southern California until realizing in Feb. 2011, there were greener pastures in the land of Android. His first Android phone was the Motorola Atrix 4G, and he hasn’t looked back. He currently works in corporate media, enjoys following media and technology trends, reading a good book, weightlifting, playing on his XBOX 360 and conversing with total strangers.