A recent mystery shopper survey conducted by Informa Telecoms and Media found Samsung Galaxy devices were the most likely smartphones to be recommended by major British retailers. Leading the pack as the most recommended phone is the Samsung Galaxy S III despite being one of the older phones on the market now. Another popular choice was the Samsung Galaxy Note II, with Apple’s iPhone 5 drawing a few recommendations and other manufacturer’s devices seeing little action.
The survey was conducted at retailers John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse and Phones 4U. The researchers visited the retail establishments and looked for store window or in-store advertising and then asked sales associates to recommend three smartphones or tablets. The survey found Samsung and Apple devices were just as likely to be advertised in the store, but sales associates were opting to recommend Samsung devices by a margin of six stores versus only two for Apple’s devices. Informa seems to think the reason is financial – sales associates believe they have a better chance at obtaining a commission if they push the Samsung devices.
Have you been in a retailer lately and watched what was being recommended? Did you ask for recommendations and if so, what did the sales associate encourage you to buy?
source: The Telegraph