Mystery shoppers find Samsung recommended over Apple in U.K.

A recent mystery shopper survey conducted by Informa Telecoms and Media found Samsung Galaxy devices were the most likely smartphones to be recommended by major British retailers. Leading the pack as the most recommended phone is the Samsung Galaxy S III despite being one of the older phones on the market now. Another popular choice was the Samsung Galaxy Note II, with Apple’s iPhone 5 drawing a few recommendations and other manufacturer’s devices seeing little action.

The survey was conducted at retailers John Lewis, Everything Everywhere, O2, 3, Maplins, PC World, Carphone Warehouse and Phones 4U. The researchers visited the retail establishments and looked for store window or in-store advertising and then asked sales associates to recommend three smartphones or tablets. The survey found Samsung and Apple devices were just as likely to be advertised in the store, but sales associates were opting to recommend Samsung devices by a margin of six stores versus only two for Apple’s devices. Informa seems to think the reason is financial – sales associates believe they have a better chance at obtaining a commission if they push the Samsung devices.

Have you been in a retailer lately and watched what was being recommended? Did you ask for recommendations and if so, what did the sales associate encourage you to buy?

source: The Telegraph

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a MINI Cooper, and plays Dungeons & Dragons. Jeff has three mostly grown kids and a golden retriever.

  • krudd

    It had nothing to do with money, some places don’t even give sales associates commission. What I’ve heard from the majority of retail associates is that ios is just too boring and simple, and that other phones can do much more, and better hardware for a little less money. Their goal is to ensure customer satisfaction, rather than to ensure their next paycheck. They can do both and that’s what they’re doing.

  • Cram Bron

    I have got Galaxy S3 it has amazing screen. It is perfect for watching video. I have a lof of videos on my PC and on my NAS. I use ArkMC application on my phone to watch it. It is similar to AllShare, but it give the chanse to use third party players on it. That is why I’m using it, because it allos to watch a lot of different files format!

    • pedling

      Hmm, Why dont you use the Stock Video player, NAS compatible and support for SRT ((SUBS) from NAS)…Have seen any 3. part video player that is capable of that!

      • Cram Bron

        Hello, pedling. I have not tried this.
        Tell me how do you use your stock video player to get acces to videos stored at NAS?

  • Durp

    iOS is simply windows 3.0, nothing more. Why do people love it so much? Page after page of inanimate icons that tell you nothing other than the name of the “app”. How is it that Apple is praised for its “revolutionary” design, when its just WINDOWS 3.0?!?!?!?

  • thrashd

    you keep believing that krudd. THe large majority of retailers do give commissions, and those that don’t still have incentives to sell samsung over Apple, including “prizes” for high volume sales. Even without this Samsung phones are incentivised with higher retailer margins – hence more room for discounting by sales staff.Don’t know whether you’ve ever worked retail electronic but you don’t sound like you have.