A report from Japan’s largest business daily newspaper shows the Nexus 7 has surpassed the iPad in market share. The Nexus 7 had 44.4 percent of the market compared to 40.1 percent for the iPad. The survey for Nikkei was conducted by market research firm BCN who collected information from 2,400 consumer electronics stores in December 2012.
The report cited price as one of the biggest factors for why it was chosen over an iPad. The Nexus 7 is $100 less than the cheapest Apple alternative, the iPad Mini. Keep in mind, Nikkei also reported a huge iPad Mini shortage at the time of the survey. While this report does not represent a resounding market victory for Android, it does verify that more and more people are looking at Android as viable alternative.