Google helping users avoid bad ad clicks with confirmation feature

“Fat finger” users can breathe a tiny bit easier this evening as Google has introduced a new confirmed clicks feature. According to Allen Huang, Product Manager for Google’s Mobile Display Ads team, the new feature will be active for all in-app image ad banners. The new functionality will prompt users to confirm their intent to follow an ad link.

Huang indicates the new feature follows the work of the Mobile Display Ads team to improve the user experience when dealing with text ads. With the text ad banners, when clicking on a blue button, the user would go to the advertised item’s site. However, clicking on the text brings up a prompt asking the user if that really was their intent.

Research by Huang’s team found that when it comes to image ads, most accidental clicks occur at the edge of an image ad, usually when a user is trying to scroll or access content. The new feature will now ask for a confirmation when a user clicks at the edge of an ad as opposed to the middle area.

Huang says the extra confirmation step improves mobile conversion rates despite the lower click-through rate. The change improves not only the user experience, but the sales process for advertisers who no longer have to deal with visitors who, at best, are not interested in their product and, at worst, are angered at having ended up somewhere they did not want to be.

source: Google Mobile Ads Blog

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a chief financial officer and licensed CPA in Durham, North Carolina. Jeff has owned an HTC EVO, a Samsung Note II, and an LG G3 along with a Samsung Galaxy Tablet 10.1. He currently uses a Motorola Moto X Pure Edition and a Nexus 7 (2013). Recently Jeff added Google Glass to his stable of tech gadgets. Unfortunately, his wife and kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active in his church, a local MINI Cooper car club, and his daughter's soccer club. Jeff is married, has three kids, and a golden retriever.