Google helping users avoid bad ad clicks with confirmation feature

“Fat finger” users can breathe a tiny bit easier this evening as Google has introduced a new confirmed clicks feature. According to Allen Huang, Product Manager for Google’s Mobile Display Ads team, the new feature will be active for all in-app image ad banners. The new functionality will prompt users to confirm their intent to follow an ad link.

Huang indicates the new feature follows the work of the Mobile Display Ads team to improve the user experience when dealing with text ads. With the text ad banners, when clicking on a blue button, the user would go to the advertised item’s site. However, clicking on the text brings up a prompt asking the user if that really was their intent.

Research by Huang’s team found that when it comes to image ads, most accidental clicks occur at the edge of an image ad, usually when a user is trying to scroll or access content. The new feature will now ask for a confirmation when a user clicks at the edge of an ad as opposed to the middle area.

Huang says the extra confirmation step improves mobile conversion rates despite the lower click-through rate. The change improves not only the user experience, but the sales process for advertisers who no longer have to deal with visitors who, at best, are not interested in their product and, at worst, are angered at having ended up somewhere they did not want to be.

source: Google Mobile Ads Blog

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a MINI Cooper, and plays Dungeons & Dragons. Jeff has three mostly grown kids and a golden retriever.