Motorola’s latest ad campaign targets Samsung’s Galaxy S III


Well this is new. Instead of Motorola’s usual Apple-bashing ads, it looks like they’re going after Android’s top dog; Samsung’s Galaxy S III. It launched this morning on Moto’s Facebook page with a punny tagline about downloading from another galaxy, and links to a little slideshow on Motorola’s website slamming comparing the S III to their own Droid RAZR HD. The RAZR HD features a battery with 20% more juice than what the S3 offers, as well as Kevlar backing, which also happens to be splash resistant. They take a low shot here at Samsung’s plastic backing, but all’s fair in vicious viral advertising, right?

The last side shows off how much better designed and innovative the hardware is on the RAZR HD by giving you a side-by-side look at both phones. My only problem with this is that the side shot of the S III looks like a low-res image off the 32nd page on a Google search. It’s a bit unfair, but the RAZR HD does have a very nicely designed body.

Since Apple isn’t controlling the market anymore, I guess we should all expect the Android OEMs to turn on each other for their marketing tactics. But, hey, competition is never a bad thing.

source: Motorola

About the Author: Jared Peters

Born in southern Alabama, Jared spends his working time selling phones and his spare time writing about them. The Android enthusiasm started with the original Motorola Droid, but the tech enthusiasm currently covers just about everything. He likes PC gaming, Lenovo's Moto Z line, and a good productivity app.

  • yarrellray

    Motorola has too be kidding with this crazy talk. All Droid devices are filled with useless bloatware bogged down on that overrated and overpriced battery draining lte network called Verizon. Motoblur is comical and useless trust me Samsung has nothing to worry about with moto. Clearly those Droid handsets have poor sales.

    • squiddy20

      You have to be kidding me with all of your “crazy talk”.
      1. Motoblur hasn’t existed for almost a year, and what modifications Motorola does make to Android are minimal (especially compared to Samsung).
      2. All this “useless bloatware” can be disabled in any ICS+ device, without root, from through the settings menu. Why you continue bringing this up when it’s completely a non-issue is utterly baffling.
      3. You’ll be getting almost the exact same “battery draining” LTE on T-Mobile in less than a year, grow up or shut up.
      4. You’re forgetting that most people only know of Android as “Droid” thanks to Verizon/Motorola. To this day, they still have great “sales”. I’d love to see a shred of evidence proving yourself even remotely right.

  • Keke Lee

    I have had two different DROID razr models; both were great. Now I’m using an S3 which is also great. Competition is a wonderful thing. I love variety.