T-Mobile moving entirely to Value Plans in 2013

I guess I can’t really say I didn’t see this one coming. Anyone somewhat in touch with T-Mobile could deduce that they would eventually move to this model, and today it was officially announced at T-Mobile’s Capital Market Days that they would be adopting this model full-time beginning in 2013. 80-percent of their post-paid customers are already on a Value Plan so it’s not a drastic change anyway. This would tell me that their customers prefer that type of plan, so why not adopt it full time to streamline operations?

If you’re not familiar with this model; you pay less per month on your bill, and have the option to either pay full price for your device up front or get the phone financed over 20 months. It now also gives those with an unlocked device the option to bring their own device to T-Mobile and take advantage of the Value rates. Additionally, get used to the term “Un-Carrier” as they threw that term out at the event during the announcement. I’m looking forward to how they’re going to market that and spin it. Below is a tweet from T-Mobile regarding the shift in business models:

Seems like a great way to show value for our customers.

There you have it. A dedicated shift in focus within the company summed up in one sentence. If you’re on T-Mobile currently, how do you feel about this? Also, if you’re carrier-shopping, how does this sway your decision?

source:  Twitter

About the Author: Sean Stewart

Born in Tennessee yet raised in Florida, Sean is an analyst now living back in Tennessee. His love for gadgets and electronics began in the early 90’s when he received a Sony Walkman for Christmas. At the time, he felt the cassette tape playing, Mega-Bass wielding, three-band equalizer piece of electronics was as good as it'll ever get. There was also the original Nintendo which consumed countless hours of his youth, followed by every follow-up version, a Sega Genesis, PlayStations, and Xboxes. He was a little late to the smartphone party however, not being exposed to one until running a jail-broken, 2nd Gen iPhone on T-Mobile’s network. His phone of choice now is the Galaxy Nexus. He spends most of his free time with his wife and two daughters.

  • http://www.dsaif.tk/ Saif

    T-Mobile works like international carriers. Hope others will follow.

  • davetheAndroid

    Just so happens there is an uber popular $350 phone as well that can be activated unlocked on their network which helps too.

  • yarrellray

    Tmobile is the place to be period. More people will be coming to Tmobile in 2013 count on that.

  • gs3vzw

    im sorry but im happy only paying 200 for my galaxy vs 99 down and paying the rest over 20 months or paying 649.99 up front and be able to change my plan around and not start a new 2 year contract

  • Will

    “…have the option to either pay full price for your device up front or get the phone financed over 20 months” Pay full price for the carrier branded phone, which includes snooping/tracking/spying software (Carrier IQ) and also locks tethering (sharing your internet connection with other devices) unless you pay them $15/month…No thank you.

    If their customers weren’t locked down, they’d switch carriers more often. For example, John notices that his internet is much slower all of a sudden, so he calls the carrier. They inform him that he has reached his 5Gb data limit and his internet has been slowed down for the remainder of the billing period. Upset by what he has been told, John decides to cancel immediately and begin service with another carrier.

    Perhaps a simpler scenario; John is walking through a shopping center when a he’s stopped by a salesman at a kiosk. The salesman offers a money savings opportunity simply by switching his current carrier. John isn’t tied down, so he accepts the offer and goes on about his business.

    • notchoaverageconsumer

      @:disqus Very true – Why purchase a carrier branded phone if there isn’t a financial
      incentive? I’d be much better off purchasing the original “untouched” version online or from a local brick and mortar.