I guess I can’t really say I didn’t see this one coming. Anyone somewhat in touch with T-Mobile could deduce that they would eventually move to this model, and today it was officially announced at T-Mobile’s Capital Market Days that they would be adopting this model full-time beginning in 2013. 80-percent of their post-paid customers are already on a Value Plan so it’s not a drastic change anyway. This would tell me that their customers prefer that type of plan, so why not adopt it full time to streamline operations?
If you’re not familiar with this model; you pay less per month on your bill, and have the option to either pay full price for your device up front or get the phone financed over 20 months. It now also gives those with an unlocked device the option to bring their own device to T-Mobile and take advantage of the Value rates. Additionally, get used to the term “Un-Carrier” as they threw that term out at the event during the announcement. I’m looking forward to how they’re going to market that and spin it. Below is a tweet from T-Mobile regarding the shift in business models:
Seems like a great way to show value for our customers.
There you have it. A dedicated shift in focus within the company summed up in one sentence. If you’re on T-Mobile currently, how do you feel about this? Also, if you’re carrier-shopping, how does this sway your decision?