Verizon Wireless is encouraging its customers to opt-in to a new program in its Precision Marketing portfolio, Verizon Selects. In exchange for all your mobile secrets (e.g., browsing history, location and app data) Verizon may offer a Verizon Selects coupon or some other yet-to-be-named goody which it says will likely be from a popular retailer. If you own a tin foil hat: big brother is watching and this is the beginning! If you’re already posting everything online and don’t mind the occasional SPAM: this is your chance to cash in.
Here’s how Verizon says you can expect the program to work: Verizon Selects will use location, web browsing and mobile application usage data, as well as other information including customer demographic and interest data, to create specific insights. Verizon Selects analyzes this information about customers to see whether they fit into certain audiences Verizon or third party marketers are trying to reach. Depending on the results, participating customers will receive marketing messages or offers that may be of more interest to them than what they see or receive today. These messages could be delivered in various ways such as email, text, postal mail or online or mobile advertising.
Source: Verizon Wireless