It’s no surprise that Google has taken the preliminary steps to get to know you a little better, but now it is taking things to another level by potentially answering a question before you ask. That’s right folks— Google is potentially working on something that pre-guesses what users are likely to be looking for and pings an update before users will ask the question. According to Technology Review, Google is trying to get an understanding of the needs of its users as they go about their normal lives. Essentially, this new technology would be even more dependent of a user’s GPS and would assist in making all the little things just a wee bit easier— like telling users how many people are lining up to buy their sandwiches at the local supermarket. So in essence, as users go about their normal day, Google will begin to pick up on the habits and give you answers before you ask. Cool? Definitely. Scary? Absolutely.
The fact that Google is possibly working on this enhanced technology all but points to one thing: Google clearly has its vision of the future for Google Now… one with an enhanced search experience. The scary thing is it’s going to be here— whether we like it or not.