How much data used by smartphone users subject of ongoing study

Anyone watching the worldwide smartphone market knows that over the years the devices have become more and more adept at moving data. This has resulted in carriers working on 3G, and now on 4G, networks to keep up with demand from consumers. We have also seen the major carriers take different paths to meeting the demand for data. AT&T and Verizon are moving to shared data plans while Sprint and T-Mobile continue on a path of providing unlimited data. A recent study by FierceWireless and NPD Connected Intelligence may shed some light on how these strategies are panning out.

The two organizations deployed monitoring software with 1,000 Android smartphone users to collect information on the amount of data they are tapping into. Recently they added some iPhone users to the fleet of users running the software. The data appears to indicate customers of Sprint and T-Mobile use more data than Verizon and AT&T, which really should be no surprise. What is surprising is that the one month of data for iPhone devices shows the opposite.

Does this tell us anything interesting or useful?

source: FierceWireless

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a chief financial officer and licensed CPA in Durham, North Carolina. Jeff has owned an HTC EVO, a Samsung Note II, and an LG G3 along with a Samsung Galaxy Tablet 10.1. He currently uses a Motorola Moto X Pure Edition and a Nexus 7 (2013). Recently Jeff added Google Glass to his stable of tech gadgets. Unfortunately, his wife and kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active in his church, a local MINI Cooper car club, and his daughter's soccer club. Jeff is married, has three kids, and a golden retriever.

  • Eliseo Rocha

    Only a thousand people is supposed to represent hundreds of thousands?

    • Nudo

      Agreed! Need a bigger sampling or at least some demographics

  • D’Angelo Stewart

    Obviously, when you have to worry about reaching a data limit you use less data. LONG LIVE UNLIMITED!!!!! I agree with you guys below, though. Bigger sampling=more accurate results.