Anyone watching the worldwide smartphone market knows that over the years the devices have become more and more adept at moving data. This has resulted in carriers working on 3G, and now on 4G, networks to keep up with demand from consumers. We have also seen the major carriers take different paths to meeting the demand for data. AT&T and Verizon are moving to shared data plans while Sprint and T-Mobile continue on a path of providing unlimited data. A recent study by FierceWireless and NPD Connected Intelligence may shed some light on how these strategies are panning out.
The two organizations deployed monitoring software with 1,000 Android smartphone users to collect information on the amount of data they are tapping into. Recently they added some iPhone users to the fleet of users running the software. The data appears to indicate customers of Sprint and T-Mobile use more data than Verizon and AT&T, which really should be no surprise. What is surprising is that the one month of data for iPhone devices shows the opposite.
Does this tell us anything interesting or useful?