How much data used by smartphone users subject of ongoing study

Anyone watching the worldwide smartphone market knows that over the years the devices have become more and more adept at moving data. This has resulted in carriers working on 3G, and now on 4G, networks to keep up with demand from consumers. We have also seen the major carriers take different paths to meeting the demand for data. AT&T and Verizon are moving to shared data plans while Sprint and T-Mobile continue on a path of providing unlimited data. A recent study by FierceWireless and NPD Connected Intelligence may shed some light on how these strategies are panning out.

The two organizations deployed monitoring software with 1,000 Android smartphone users to collect information on the amount of data they are tapping into. Recently they added some iPhone users to the fleet of users running the software. The data appears to indicate customers of Sprint and T-Mobile use more data than Verizon and AT&T, which really should be no surprise. What is surprising is that the one month of data for iPhone devices shows the opposite.

Does this tell us anything interesting or useful?

source: FierceWireless

About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a MINI Cooper, and plays Dungeons & Dragons. Jeff has three mostly grown kids and a golden retriever.

  • Eliseo Rocha

    Only a thousand people is supposed to represent hundreds of thousands?

    • Nudo

      Agreed! Need a bigger sampling or at least some demographics

  • D’Angelo Stewart

    Obviously, when you have to worry about reaching a data limit you use less data. LONG LIVE UNLIMITED!!!!! I agree with you guys below, though. Bigger sampling=more accurate results.