Samsung might very well be known as a brand that happens to love pushing out devices to the masses, but despite all that— it certainly has some successful devices out there such as the Galaxy S III and Galaxy Note II smartphones. Knowing that it has great devices and a solid sales’ figure to back it up, Sammy is potentially looking to take its brand to another level, as soon as next year. According to Channel News in Australia, anonymous sources claim that Sammy is planning a “more vibrant international brand image” of its company. As part of this upcoming change, the familiar blue Samsung logo will be changed, while each part of Samsung’s business will get its own individual color that will be used in its advertising— meaning we should expect to see a new Samsung Mobile advertising logo for example. The overall hope is that Samsung will move its brand from being identified around features and benefits to a focus instead on “lifestyle activities”.
Whatever it is that Samsung is trying to do, the technology world is eagerly awaiting and will see everything soon enough— by CES 2013 perhaps?
source: Digital Trends