Samsung Rumored To Create A “More Vibrant International Brand Image” As Early As 2013

 

Samsung might very well be known as a brand that happens to love pushing out devices to the masses, but despite all that— it certainly has some successful devices out there such as the Galaxy S III and Galaxy Note II smartphones. Knowing that it has great devices and a solid sales’ figure to back it up, Sammy is potentially looking to take its brand to another level, as soon as next year. According to Channel News in Australia, anonymous sources claim that Sammy is planning a “more vibrant international brand image” of its company. As part of this upcoming change, the familiar blue Samsung logo will be changed, while each part of Samsung’s business will get its own individual color that will be used in its advertising— meaning we should expect to see a new Samsung Mobile advertising logo for example. The overall hope is that Samsung will move its brand from being identified around features and benefits to a focus instead on “lifestyle activities”.

Whatever it is that Samsung is trying to do, the technology world is eagerly awaiting and will see everything soon enough— by CES 2013 perhaps?

source: Digital Trends

 


About the Author: Roy Alugbue

Conceived as Spock’s 4th cousin, Roy has had quite the life. He was born in beautiful San Jose, California, raised in Los Angeles, California and now resides in the greater New York City area. He has always been fascinated and obsessed with technology, especially the continuous advancements of mobile platforms. He was a Blackberry slave since his undergrad days at the University of Southern California until realizing in Feb. 2011, there were greener pastures in the land of Android. His first Android phone was the Motorola Atrix 4G, and he hasn’t looked back. He currently works in corporate media, enjoys following media and technology trends, reading a good book, weightlifting, playing on his XBOX 360 and conversing with total strangers.