Average cellular data usage of Android users is about 870MB per month, says NPD


You would expect that the average Android smartphone user would use at least a couple of gigabytes a month. But according to statistics provided by NPD Collective Intelligence, it is much lower.

Research suggests that on average, Android smartphone users utilize only use about 870MB a month on cellular networks, as opposed to 2.5GB on home wireless networks. To be honest, when I read this I thought everyone was crazy, or it was time for me to get new glasses. Especially with network restrictions and data caps provided by large carriers like Verizon and AT&T, you think people would use as much data as possible without exceeding limits.

Using software by the name of “SmartMeter”, NPD tracked 1,000 Android devices to obtain data for their recent tests. After collecting what the company needed, NPD categorized the experiment ”by age”. As it turns out, users that were 55 years or older, used a very light amount of 750MB on a monthly basis, while participants within the age group of 18-24 used around 1.05GB. This data consisting all on cellular data.

During the Wi-Fi usage tests participants 55 and older averaged at around 1.42GB/ month, while ages 25-34 used more than twice that, at 3.01GB. Though these statistics may seem a bit unrealistic, you have to take in to consideration that:

  • Location of subjects is unknown
  • Devices used are unknown
  • And chosen networks are still a mystery

NPD also revealed that they will be performing similar tests, on iOS users. Perhaps we should perform our own spin-off experiment on TalkAndroid. Would you participate? I would love to hear your comments.

Source: Fierce Wireless


About the Author: Will Gill

Will is an exciting writer, following his greatest obsession of Android media. Born and raised in New England, Will likes literature, movies, television, and the vast library of videogames. He is in his 2nd year of technology journalism, and would love to pursue it further, in the future. He currently sports a Samsung Galaxy Nexus, waiting for the arrival of the Note II.

  • pizza fan

    This is bullshit. I just went over my 20gb allotment on vzw with eight days left in the cycle. Fuck these bullshit results.

  • Jon

    I maxed my first 5GB on ATT in the first week. I’m now going on 30GBs. NPD is Inaccurate here, imo.

  • lostsync

    I’d be down to take part in such a test.

  • ari_free

    When you are limited, you hold back. It’s like someone who knows there’s no rest stop for 50 miles so he decides not to drink that can of coke.

  • Stevert

    I use 7-8 gigs of data and 8-10 gigs on my home wifi on my galaxy s 2x. My gf uses around 3-4 data and 3-4 wifi.

  • Stevert

    I’ve actually been waiting for a story about how data plans that are available like 6 gig max ones, were ok for last year. I’m using my phone no different than the year before or before that. Content is rising in bitrates and definition. Web sites are becoming richer, apps updates are getting upto 20-30megs. I’m sure by next year there will be a need for 10 gig plans.

  • http://www.facebook.com/josue.orianolopez Josue Oriano-Lopez

    There is no way that data is accurate. My limit on Bell Canada is 6gigs and I assure you I eat every last byte. I even substantially limit my YouTube intake so that I don’t go over otherwise I’d probably use closer to 15 gigs. I have 4GLTE on a GS3. I’d gladly participate in this study.

  • Topjimmy

    I game to participate in a study. I am allowed 4GB with my plan but usually on use around 1GB of data.

  • Kary

    That’s about right for me since switching to a 4 GB family plan and buying a 32 GB SD card for music. Before that I used more than 4 GB myself, but my wife was using about that amount.

  • http://www.facebook.com/people/Jeremie-Fuson/100000924896496 Jeremie Fuson

    Im at 65GB now. Still have 2 weeks till the billing cycle ends.

  • tBs_Battousai

    Why not display that as a percentage of the users data contract? Or are they just looking at customers with an unlimited plan?
    I have my data turn off at 80% of my plan, A to make sure I don’t go over and B to ensure that should I ever be in desperate need of the internet on my phone I still have some data left in my plan…

  • PamalaW

    I’m currently on an unlimited vzw plan and I regularly use 25-30 gb/month and my dh uses closer to 40… I have no idea what we’re going to do when they take this unlimited away from us rofl..

  • http://MyShocker.com Nudo

    I use maybe 1 to 3 gigs a month average on cellular, and WiFi is surprisingly less. However, my Nexus 7 which is 100% WiFi uses several gigs a month.