You would expect that the average Android smartphone user would use at least a couple of gigabytes a month. But according to statistics provided by NPD Collective Intelligence, it is much lower.
Research suggests that on average, Android smartphone users utilize only use about 870MB a month on cellular networks, as opposed to 2.5GB on home wireless networks. To be honest, when I read this I thought everyone was crazy, or it was time for me to get new glasses. Especially with network restrictions and data caps provided by large carriers like Verizon and AT&T, you think people would use as much data as possible without exceeding limits.
Using software by the name of “SmartMeter”, NPD tracked 1,000 Android devices to obtain data for their recent tests. After collecting what the company needed, NPD categorized the experiment ”by age”. As it turns out, users that were 55 years or older, used a very light amount of 750MB on a monthly basis, while participants within the age group of 18-24 used around 1.05GB. This data consisting all on cellular data.
During the Wi-Fi usage tests participants 55 and older averaged at around 1.42GB/ month, while ages 25-34 used more than twice that, at 3.01GB. Though these statistics may seem a bit unrealistic, you have to take in to consideration that:
- Location of subjects is unknown
- Devices used are unknown
- And chosen networks are still a mystery
NPD also revealed that they will be performing similar tests, on iOS users. Perhaps we should perform our own spin-off experiment on TalkAndroid. Would you participate? I would love to hear your comments.
Source: Fierce Wireless