Amazon In-App purchases to expand to include physical goods

Similar to some of the aftermath of Google I/O this past summer, as Amazon’s press event last week fades into history we are starting to discover some other changes in their ecosystem that may have been overlooked in the excitement of the Amazon Kindle Fire HD announcement. One of these new features Amazon is implementing is the ability for developers to sell physical goods “in-app.” Initially this appears to only be rolling out in games, but other uses are sure to emerge. This capability will be a point of differentiation compared to Google and Apple.

Amazon has indicated their first partner is Activision, which plans to make toys available in its Skylanders game. The toys will connect to the game using a “portal” plugged into a videogame console. Once plugged in, the toy activates a character inside the game. In order to purchase the characters, players will buy them from within the game using Amazon’s 1-Click Purchasing. Amazon indicates a player’s progression with a character in the console version of the game will carryover to the mobile version. This will likely be achieved using Amazon’s new Whispersync for games capability that was announced last week. An indication of how important games are to Amazon’s overall strategy is the announcement that the new Kindle Fire will have a separate tab to access the games category in the Appstore.

Is the ability to order physical goods something to get excited about? Can you think of any ways this could be used effectively outside of games?

source: All Things D


About the Author: Jeff Causey

Raised in North Carolina, Jeff Causey is a licensed CPA in North Carolina. Jeff's past Android devices include an HTC EVO, a Samsung Note II, an LG G3, and a Motorola Moto X Pure Edition along with a Samsung Galaxy Tablet 10.1. He currently uses a Samsung Galaxy S8 and (very rarely) a Nexus 7 (2013). He is also using a Verizon-branded Motorola Moto Z Play Droid supplied by his job. Jeff used to have a pair of Google Glass and a Moto 360 Sport in his stable of gadgets. Unfortunately, his kids have all drunk the Apple Kool-Aid and have i-devices. Life at home often includes demonstrations of the superiority of his Android based devices. In his free time, Jeff is active an active runner usually training for his next marathon, owns a Mazda MX-5 Miata, and plays Dungeons & Dragons. Jeff has three grown kids and a golden retriever.