Samsung has built a major part of its reputation with its line of Smart TVs, but has yet to fully dip its toes into Google TV — until now, that is. While not a part of its press conference, the company is showing off new Google TV hardware on the show floor of IFA 2012.
Details are scarce, but Samsung plans to utilize its Smart Hub as the central user interface for switching between television and apps. As expected, the company has already ported some of its own Smart TV apps to the Google TV unit. With these added tweaks, the company hopes to “enhance the Smart TV experience.”
Google TV has undoubtedly failed to catch on with consumers, but Samsung is hoping that it can make an impact with its prominent branding. Let’s just hope Samsung can actually bring this thing to market for a reasonable price. More on this story as it develops.