Samsung may have a recent $1 billion verdict against itself, but it looks like the recent dogfight it had against Apple has had a rather profound benefit: increased Galaxy S III sales. According to Trip Chowdhry who is the managing director of equity research at Global Equities Research, customers “rushed” to buy the Galaxy S III smartphone after the verdict was announced. In terms of specifics— Chowdhry used a sample of three Costco stores and found two of three Costco stores were completely sold out of the AT&T version of the smartphone. In addition, Chowdhry found that out of a sample of 5 AT&T stores, every store experienced “significant sales” of the smartphone and more importantly— outsold the Apple iPhone 4S.
Talk about the recent ruling backfiring against Apple, sheesh. Samsung has yet another reason to smile on top of its existing millions upon millions of sales and maybe consumers aren’t so blind after all.